Poppits had created a cleaner, smarter way to brush, but their early brand expression wasn’t communicating the simplicity or innovation behind the product. In a category dominated by legacy brands, loud claims, and indistinguishable messaging, their advantages were at risk of blending into the background. The team needed a clear, cohesive identity that could articulate what made Poppits different: a modern, capsule-based system designed for ease, cleanliness, and better everyday habits. The work ahead was about sharpening their voice, defining their promise, and giving the brand the clarity it deserved.

Spoken Identity Workshop™ – Brand Positioning – Brand Messaging – BrandBook® – Tagline – Mission/Vision/Purpose Development – Category and Consumer Insight Research

Poppits emerged with a brand that finally communicated its purpose: brushing made simpler, cleaner, and better. The new messaging and brand system distilled the product’s core value into language anyone could understand—practical, modern, and unmistakably clear. With “Brush better” as their guiding idea, the Poppits team gained the strategic foundation they needed to expand marketing, strengthen their digital presence, and present themselves with the confidence of a brand built to lead, not follow.