When Tension Builds and Dissonance Breaks
True tension in branding creates depth; dissonance destroys trust. This article explores how brands like Patagonia balance opposing values to build authentic brand identity, while others fall into cognitive dissonance. Learn how ethical brand strategy can restore coherence, credibility, and authenticity in a world full of contradictions.
When Everyone Uses the Same Tools
When everyone’s using the same tools to create, it’s important as creators to develop greater “taste.” Remember: AI does the work. Taste determines if the work is worthwhile.
When to Evolve vs. When to Overhaul: 5 Signs Your Brand Needs More Than a Refresh
Struggling to decide between a brand refresh or complete rebrand? Learn the 5 clear signs your brand needs more than surface-level updates to stay competitive.
