Hearst Media Production Group had a flagship television program with national reach, established equity, and a loyal audience—but the name no longer reflected where the show was heading. The landscape of educational and inspirational programming had evolved, and the existing identity risked keeping the series tethered to the past rather than positioned for its future. The team needed a naming and messaging system that could honor what viewers loved while opening the door to a refreshed editorial direction, a broader cultural role, and a more future-forward identity.

Naming – Tagline Development – Category and Company Research – Strategic Workshops – Linguistic Vetting – Narrative Direction – Stakeholder Alignment

The renaming process gave Hearst something far more valuable than a new title: it gave them clarity. By rigorously testing concepts, aligning executive leadership, and grounding every option in strategy, the team gained a cohesive direction they could stand behind. The final shortlist equipped Hearst Media Production Group with names and taglines that were legally sound, creatively resonant, and strategically durable—setting the stage for a confident national relaunch. As the implementation team moves toward the show’s premiere, the identity now reflects the ambition of the program and the legacy of the Hearst brand.