2026 placed Santa Clara on a global stage unlike anything in its history. As the Mission City prepared to host both the Super Bowl and the FIFA World Cup, the scale of attention accelerated faster than its existing communication approach. The city had the pride, the capability, and the responsibility. What it lacked was a campaign that could translate that identity into clear public messaging for a year defined by extraordinary visibility. The work was about creating a narrative strong enough to carry Santa Clara through its most consequential moment.

Slogan Ideation and Refinement – Campaign Strategy – Campaign Messaging – Narrative Architecture – Civic Communication Framework – Strategic Narrative Development – Leadership Alignment Sessions – Public-Facing Message Guide

Santa Clara now has a campaign built for clarity, confidence, and global attention. One that helps leadership communicate with focus as they prepare for the Super Bowl and the World Cup. The city enters 2026 with a message equal to the moment and a narrative that reflects the pride and purpose of the Mission City. It is no longer communicating by default. It is communicating by design.