Chris and Debby had a rapidly growing YouTube community—but no brand to hold it, scale it, or guide it. The channel was personality-led, the insights were scattered, and the mission was bigger than the format containing it. They wanted to shift the center of gravity away from “two creators making videos” and toward an ideology rooted in education tailored for autistic people. To do that, they needed strategic clarity: a name, a voice, a narrative, and a structure capable of helping autistic and late-identified neurodivergent people see their differences as worthy of understanding and celebration. The challenge wasn’t just making the content clearer—it was making the identity clearer.

Naming – Spoken Identity Workshop™ – BrandBook® – Identity System Creative Direction – Website Copy and Wireframing – Membership Architecture – Program Structure and UX – Strategic Narrative – Content Strategy – YouTube and Newsletter Support

Auticate now has a brand that leads with clarity, compassion, and purpose—one built on ideas, not personalities. The new name, message, and structure reframed the entire platform into a coherent educational brand with a mission that resonates deeply with autistic adults and the wider neurodivergent community. With stronger UX, program systems, and communication architecture, Auticate has become a place where people find language for their lived experience, confidence in their identity, and pride in who they are. And with the community doubling in size, the brand is now positioned to grow not just through content, but through meaning.